Vision: help the rubber industry enrich people's lives.

To provide global customers with environmentally friendly and safe rubber materials, help the rubber industry to produce more functional products, enrich people's lives.

Mission: to become the leader of new rubber materials industry.

With innovation leading development, quality setting a benchmark, centering on the development of rubber industry, Willing New Materials is striving to build itself into a comprehensive enterprise group with the leadership for quality, technology and capacity.

Values: fairness, integrity, altruism, win-win, pragmatic, efficient, enterprising and innovative.

Fairness and integrity: be upright and impartial; Keep your word.

Altruistic win-win: empathy, not prevarication; Mutual benefit and common development.

Pragmatic and efficient: concentrate on doing things, less empty words; Results-oriented and efficient.

Progressive innovation: the pursuit of progress, do not shrink; Innovative thinking, broad vision.